Presentation Title

Marketing Medical Lab and Musical Theatre Programs: How Two Class Projects Put Principles Into Practice

University

Shawnee State University

Major

Marketing

Student Type

Undergraduate Student

Presentation Types

Oral Group Presentation

Keywords:

Marketing, Branding, Marketing Management

Description

Students in the BUMK4000 Marketing Management course welcomed the directors of two academic programs, Musical Theatre and Medical Laboratory Technology, as clients. Following extensive interviews, the students worked several weeks on a detailed marketing plan for each program. The students updated SSU Marketing and Communications of their efforts and assured their proposals aligned with planned university marketing and branding. The groups presented their plans to the directors at the end of the semester as professionally prepared materials suitable for actual, practical marketing.

Faculty Sponsor Name

Jason Lovins

Faculty Sponsor Title

Assistant Professor of Marketing

Faculty Sponsor Academic Department

Business

Location

MUC 214

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Mar 27th, 12:00 PM Mar 27th, 12:50 PM

Marketing Medical Lab and Musical Theatre Programs: How Two Class Projects Put Principles Into Practice

MUC 214

Students in the BUMK4000 Marketing Management course welcomed the directors of two academic programs, Musical Theatre and Medical Laboratory Technology, as clients. Following extensive interviews, the students worked several weeks on a detailed marketing plan for each program. The students updated SSU Marketing and Communications of their efforts and assured their proposals aligned with planned university marketing and branding. The groups presented their plans to the directors at the end of the semester as professionally prepared materials suitable for actual, practical marketing.