Document Type
Business Plan
Publication Date
Summer 6-25-2025
Abstract
Laundry Loop is a tech-enabled, on-demand laundry pickup and delivery service tailored to the needs of college students. Designed to eliminate the hassle of traditional laundry routines, Laundry Loop allows students to schedule affordable wash-and-fold services through a mobile app, offering both one-time orders and weekly subscriptions. Founded in May 2025 and based in Portsmouth, Ohio, the business operates under a scalable model with ambitions to expand nationwide through franchising. With a launch strategy focused on student ambassadors, social media marketing, and localized partnerships, Laundry Loop addresses the unmet demand for convenient, reliable, and student-centric laundry solutions.
The company’s operations are optimized through centralized processing hubs, AI-enhanced logistics, and loyalty-based pricing models. In its first two years, Laundry Loop projects growth from three to five college campuses, with profitability expected in Year 2. The founding team, combining experience in laundromats, marketing, and operations, leads the venture with a focus on service quality and expansion readiness.
This business plan was completed as part of the MBA Entrepreneurship and Growth course at Shawnee State University during the Summer 2025 semester. It outlines a clear path from campus startup to a dominant player in student services, offering a compelling, tech-driven opportunity to reshape the college experience.
Course Level
BUMG 6500: Entrepreneurial Growth
Advisor
Claudia Hanrahan, PhD
Recommended Citation
Sanderlin, Kenneth; Bittner, Olyvia; and White, James, "Laundry Loop - Business Plan" (2025). Entrepreneurial Strategy. 2.
https://digitalcommons.shawnee.edu/entrepreneurial_strategy/2