Document Type
Article
Publication Date
Spring 2-22-2025
Abstract
The opioid epidemic, particularly in the Appalachian region, has revealed significant ethical dilemmas in the pharmaceutical industry, notably the role of companies like Purdue Pharma in exacerbating the crisis. This paper examines the ethical responsibility of pharmaceutical companies within the context of the opioid crisis through the lens of Utilitarianism, which advocates for decisions that maximize the overall well-being of society. The analysis argues that pharmaceutical companies should prioritize public health and societal well-being over profit maximization, as guided by ethical frameworks like Utilitarianism and corporate social responsibility (CSR). Despite the economic argument for maximizing profits, past cases like Purdue Pharma's deceptive marketing of OxyContin illustrate the severe societal impacts of ignoring ethical obligations. The paper contrasts this with Milton Friedman’s shareholder theory, which emphasizes profit over social responsibility. Ultimately, the paper asserts that adopting a Utilitarian approach not only aligns with ethical business practices but also enhances long-term business success by fostering trust, sustainability, and building a good reputation. By prioritizing the greater good, pharmaceutical companies can both contribute to public welfare and achieve lasting financial success.
Keywords: Opioid crisis, Appalachian region, Utilitarianism, corporate social responsibility (CSR), Purdue Pharma, shareholder theory, profit maximization
Course Level
BUMG 6100: Regulations & Ethics in Business
Advisor
Claudia Hanrahan, PhD
Recommended Citation
Wolfenbarker, Brittani and Johnson, Jada, "Discussing the Opioid Crisis Through Corporate Action and Blue Collar Workers in Appalachia: A Study Based on Purdue Pharma Case" (2025). Business Ethics. 13.
https://digitalcommons.shawnee.edu/business_ethics_3100/13
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