Thursday, 4/7/2022
University
Shawnee State University
Major
Marketing
Presentation Types
Oral Group Presentation (Live)
Keywords:
Consumer behavior, market study, survey creation, advertising research
Abstract
Local Happenings LLC (LH) is an online information service in southern Ohio serving Scioto County with details about community/school events, a business directory and consumer guidance on shopping, dining and other services. This new business is growing its client base with a website and mobile app. Commercial advertisers are the primary revenue stream. The owners want to identify if LH is meeting consumer and client needs to identify strengths, opportunities for improvement and market potential. The owners participated in an agency project with the BUMK 3200 Consumer Behavior class. Students interviewed the owners and spent several weeks building a plan proposal with seven instruments to help LH better understand the perception of their brand by the consuming public, current business advertisers and non-advertisers. The live proposal included a package with a plan for deployment, sample reports with dummy data and ready-to-use forms of each instrument.
Human and Animal Subjects
no
IRB or IACUC Approval
no
Faculty Mentor Name
Jason Lovins
Faculty Mentor Title
Assistant Professor of Marketing
Faculty Mentor Department
School of Business
Recommended Citation
Bowe, Jacob; Emerson, Jarod; and Sniadach, Noah, "Consumer Behavior Study Proposal for Local Happenings LLC" (2022). Celebration of Scholarship. 11.
https://digitalcommons.shawnee.edu/cos/2022/day4/11
Consumer Behavior Study Proposal for Local Happenings LLC
Local Happenings LLC (LH) is an online information service in southern Ohio serving Scioto County with details about community/school events, a business directory and consumer guidance on shopping, dining and other services. This new business is growing its client base with a website and mobile app. Commercial advertisers are the primary revenue stream. The owners want to identify if LH is meeting consumer and client needs to identify strengths, opportunities for improvement and market potential. The owners participated in an agency project with the BUMK 3200 Consumer Behavior class. Students interviewed the owners and spent several weeks building a plan proposal with seven instruments to help LH better understand the perception of their brand by the consuming public, current business advertisers and non-advertisers. The live proposal included a package with a plan for deployment, sample reports with dummy data and ready-to-use forms of each instrument.
