Recorded Presentations

Influence of Color on Interpersonal Attraction

University

Shawnee State University

Major

Psychology

Student Type

Undergraduate Student

Presentation Types

Oral Presentation

Keywords:

Color psychology, attractiveness, college students, dating

Abstract

A large body of literature suggests that perceivers are more likely to perceive others as attractive when those others are wearing certain colors. For example, women tend to be perceived as more attractive when their dresses are red compared to other colors. The current research utilizes an experimental design to see if the attraction ratings of college students in a rural community are also influenced by color. Participants will be selected with methods to approximate random sampling. Participants then view a fictitious dating profile from the popular online dating website, Tinder. Although most features of the profiles will be identical across experimental conditions, participants are randomly assigned to view the character in different color clothing. After viewing the characters’ profiles, participants will then rate the attractiveness of the characters. When sufficient sample size has been achieved, statistical techniques will test if the average attractiveness ratings significantly differed by experimental condition.

Human Subjects

yes

IRB Approval

yes

Faculty Mentor Name

Brian Richards

Faculty Mentor Title

Dr.

Faculty Mentor Academic Department

Social Sciences

This document is currently not available here.

Share

COinS
 

Influence of Color on Interpersonal Attraction

A large body of literature suggests that perceivers are more likely to perceive others as attractive when those others are wearing certain colors. For example, women tend to be perceived as more attractive when their dresses are red compared to other colors. The current research utilizes an experimental design to see if the attraction ratings of college students in a rural community are also influenced by color. Participants will be selected with methods to approximate random sampling. Participants then view a fictitious dating profile from the popular online dating website, Tinder. Although most features of the profiles will be identical across experimental conditions, participants are randomly assigned to view the character in different color clothing. After viewing the characters’ profiles, participants will then rate the attractiveness of the characters. When sufficient sample size has been achieved, statistical techniques will test if the average attractiveness ratings significantly differed by experimental condition.