Effects of Emotional Words on Image Repair: A Crisis Communication Response Analysis
Department
Business
Brief Biography
Dr. Lovins has been an instructor at three state universities and has taught 22 subjects over the past 15 years in courses associated with business, marketing, journalism, public relations, advertising, grammar, graphic design and video production. An award-winning journalist for 14 years, he has also earned state and national awards for public relations and marketing campaigns during more than 16 years of practice. He has maintained accreditation from the Public Relations Society of America for more than 15 years. A native of southern Ohio, his research interests include communications approaches in public relations as well as historical journalism in the southern Ohio region. A former business owner, he has served on numerous boards and committees in the Portsmouth area. He and his family live in Scioto County.
Presentation Location
University Center East Ballroom
Presentation Start Date and Time
21-2-2019 3:30 PM
Presentation End Date and Time
21-2-2019 4:30 PM
Brief Abstract
Do certain words or phrases that prompt emotional reaction help an organization restore its image in the aftermath of a crisis? Some industry practitioners believe an emotional message can more effectively rebuild trust than simply stating what the organization is doing to correct the problem. An experiment was conducted to assess the post-crisis effects of reading a less emotional message than a more emotional one offered by the company at the center of the crisis.
Presentation Length
45-50 min.
Recommended Citation
Lovins, Jason, "Effects of Emotional Words on Image Repair: A Crisis Communication Response Analysis" (2019). Faculty Research and Teaching Expo. 1.
https://digitalcommons.shawnee.edu/ffa/Faculty_Presentations_2019/February_19_2019/1
Jason Lovins
Effects of Emotional Words on Image Repair: A Crisis Communication Response Analysis
University Center East Ballroom
Do certain words or phrases that prompt emotional reaction help an organization restore its image in the aftermath of a crisis? Some industry practitioners believe an emotional message can more effectively rebuild trust than simply stating what the organization is doing to correct the problem. An experiment was conducted to assess the post-crisis effects of reading a less emotional message than a more emotional one offered by the company at the center of the crisis.