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University
Shawnee State University
Major
Marketing BSB
Presentation Types
Oral Group Presentation
Keywords:
Business incubation, Marketing Communications, Event Publicity, Business Competition
Abstract
A midwestern public university’s business incubation center hosts an annual business pitch competition with teams of students presenting proposals. A marketing communications class serves as an agency to propose a strategic communications plan for the center. Focused engagement strategies for target segments are discussed, including key touch points in digital media, face-to-face engagement and related activities, with sample collaterals for each proposed medium. Resonating themes in content are discussed as well as approaches to evaluating success of the tactics’ outcomes.
Human Subjects
no
Faculty Mentor Name
Jason Lovins, Ph.D.
Faculty Mentor Title
Assistant Professor of Marketing
Faculty Mentor Academic Department
School of Business
Recommended Citation
Barcus, Abraham; Haas, Brandon; and VanBibber, Dylan, "Strategic Marketing Plan for Business Incubation Center Pitch Competition" (2023). Celebration of Scholarship. 20.
https://digitalcommons.shawnee.edu/cos/2023/Day5/20
Strategic Marketing Plan for Business Incubation Center Pitch Competition
A midwestern public university’s business incubation center hosts an annual business pitch competition with teams of students presenting proposals. A marketing communications class serves as an agency to propose a strategic communications plan for the center. Focused engagement strategies for target segments are discussed, including key touch points in digital media, face-to-face engagement and related activities, with sample collaterals for each proposed medium. Resonating themes in content are discussed as well as approaches to evaluating success of the tactics’ outcomes.