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University
Shawnee State University
Major
Marketing
Presentation Types
Recorded Presentation
Keywords:
Adult Education, Market Study, Career Technical Center, Marketing
Abstract
Adult education programs offer opportunities for high school graduates who want to learn new disciplines. They may have lost their job, want to upskill to a new career or are recent past students wanting to develop new employable skills. A career technical school in southern Ohio partnered with students in Shawnee State University’s Marketing degree program, allowing students to serve as a marketing agency. The students interviewed vocational school representatives and developed a plan for the school to better understand their market. The plan included four instruments presented with dummy data to show how results are tracked. The instruments included quantitative and qualitative results related to program awareness and identifying how current students view the school’s efforts. The school received the proposed plan with ready-to-use instruments. In return, the Marketing students gained valuable field experience through the collaborative project.
Human Subjects
no
IRB Approval
no
Faculty Mentor Name
Jason Lovins
Faculty Mentor Title
Assistant Professor, Marketing Faculty
Faculty Mentor Academic Department
School of Business
Recommended Citation
McQuay, Alli; Aubry, Jacqueline; and Robinson, Phillip, "Marketing Study Strategy for a Career Technical Center" (2024). Celebration of Scholarship. 1.
https://digitalcommons.shawnee.edu/cos/2024/recorded/1
Marketing Study Strategy for a Career Technical Center
Adult education programs offer opportunities for high school graduates who want to learn new disciplines. They may have lost their job, want to upskill to a new career or are recent past students wanting to develop new employable skills. A career technical school in southern Ohio partnered with students in Shawnee State University’s Marketing degree program, allowing students to serve as a marketing agency. The students interviewed vocational school representatives and developed a plan for the school to better understand their market. The plan included four instruments presented with dummy data to show how results are tracked. The instruments included quantitative and qualitative results related to program awareness and identifying how current students view the school’s efforts. The school received the proposed plan with ready-to-use instruments. In return, the Marketing students gained valuable field experience through the collaborative project.