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University
Shawnee State University
Major
Bachelor of Science in Business in Marketing
Presentation Types
Recorded Presentation
Keywords:
Marketing, Customer, Research, Tourism
Abstract
Students in a senior undergraduate Marketing course partnered with a voluntary client to develop a research proposal to better understand the prospective market segments for a local visitor’s bureau in a Midwestern rural region. The proposal includes five customizable instruments in a research plan targeting area travelers, college students, young parents and businesses. Methodology is presented and samples using dummy data demonstrate how results can be tracked and trended over time. The instruments proposed include two surveys, a field observation checklist, focus group proctor script and instructions, and one-on-one interview questions. The recording is of the live presentation to the client online by the e-campus class. Due to the scope and scale of the proposal, this presentation is abbreviated for length and only shows details for three of the instruments.
Human Subjects
no
IRB Approval
no
Faculty Mentor Name
Jason Lovins, Ph.D.
Faculty Mentor Title
Assistant Professor
Faculty Mentor Academic Department
School of Business
Second Faculty Mentor
Terry Hapney, Ph.D.
Second Faculty Mentor Title
Adjunct Instructor
Second Faculty Mentor Department
School of Business
Recommended Citation
Speas, Sydney; Hesler, Areena; and King, Nate, "Market Research Plan Proposal for Rural Midwestern Visitor Bureau" (2024). Celebration of Scholarship. 3.
https://digitalcommons.shawnee.edu/cos/2024/recorded/3
Market Research Plan Proposal for Rural Midwestern Visitor Bureau
Students in a senior undergraduate Marketing course partnered with a voluntary client to develop a research proposal to better understand the prospective market segments for a local visitor’s bureau in a Midwestern rural region. The proposal includes five customizable instruments in a research plan targeting area travelers, college students, young parents and businesses. Methodology is presented and samples using dummy data demonstrate how results can be tracked and trended over time. The instruments proposed include two surveys, a field observation checklist, focus group proctor script and instructions, and one-on-one interview questions. The recording is of the live presentation to the client online by the e-campus class. Due to the scope and scale of the proposal, this presentation is abbreviated for length and only shows details for three of the instruments.