Document Type
Article
Publication Date
8-11-2025
Abstract
Is the addition of a mobile food service worthwhile for the small local business R&M Bakery? This business proposal answers that question by diving into the logistics of this idea including problems and solutions, marketing and sales, competition, risks and mitigation, management, and the financial plan. Research and experience revealed that several issues from the original store-front bakery can be solved by providing a food truck service. Using the above-mentioned logistics in addition to estimated values, it is determined that the R&M Bakery food truck would be a worthwhile addition to the company, drawing in new markets and connections with customers as well as expanding the brand in an all-new form, paving the way for a more successful future of R&M Bakery.
Course Level
BUMG 4250: Business Strategy
Advisor
Claudia Hanrahan, PhD
Recommended Citation
Orth, Michaela M., "R&M Bakery "On the Road," A Business Proposal" (2025). Business Ethics. 21.
https://digitalcommons.shawnee.edu/business_ethics_3100/21
Included in
Advertising and Promotion Management Commons, Business Analytics Commons, Business and Corporate Communications Commons, Business Intelligence Commons, Business Law, Public Responsibility, and Ethics Commons, Entrepreneurial and Small Business Operations Commons, Finance and Financial Management Commons, Leadership Commons, Marketing Commons